GET OUT!

Still unconvinced?

I know what you're thinking. The web has grown about as much as it's going to grow. Our web site is pretty good as it is. Sure some of the links don't work and there's a couple of pictures that are a little out of date...oh, and yeah, we still have our Summer 08 schedule up but hey, it's no big deal. 

There's no need to upgrade our computer or our cell phone or our online registration. It's working just fine. There's no need to start a Facebook page for camp or for our donors or for our staff. There's no need to raise our budget for web maintenance and development or hire someone who will be responsible for our online presence. 

Are you still unconvinced about the groundswell? Are you still unconvinced about the power of the tribe? Are you still unconvinced about the power of your online message or about the need to be a part of the online conversations going on about you right this minute?

Watch this (thanks to the Wizard):

 

No worries. If you want to keep your head in the sand, just don't watch the video. Ignorance is bliss.

Summer numbers adding up?

According to the 3CA members that participated in our 2008 Summer Attendance Survey, attendance patterns for this summer seem to be following closely those of last summer. Although the sample size is too small for us to make statements about the entire industry, 3CA reports that 53 percent of camps that participated in the survey say they’re between 76 and 100 percent of capacity this year. Twenty-five percent of participants had an expected attendance increase from summer 2007 of 1 to 10 percent, while 26 percent anticipated their numbers would stay the same.

However, about 12 percent reported their numbers have dropped 1 to 10 percent as compared to last summer; 14 percent reported that their numbers dropped 1 to 10 percent from 2006 to 2007. Only seven percent of the camps say their attendance is up 11 to 25 percent this year, which is down substantially from the 20 percent experiencing the same increase last year. It appears that camps and conferences need to continue focus on aggressive marketing in order to help them close the gap between capacity and occupancy.